Custom Ferrari-developed PVC, available to no other boat manufacturer. Real Idaho craftsmanship, backed by the best warranty in the business.
Designed and built in Meridian, Idaho, by the people who actually own the company — not a private equity roll-up.
Developed with Ferrari and manufactured specifically for AIRE. No other boat manufacturer has access to this material.
Real people answer the phones — knowledgeable, passionate customer service, not a call center script.
Every AIRE raft starts with that custom PVC — thicker, tougher, and more abrasion-resistant than what most manufacturers can access, because most manufacturers don't have it.
It's cut, seamed, and inspected by hand at the Meridian facility, then tested against the kind of continuous-curve technical whitewater that actually breaks cheaper boats.
Fast, narrow, ultra-responsive for R2–R5 teams. Handles technical drops and big waves with continuous-curve precision. Converts to a fishing-frame drift-boat alternative.
Original: the hero video fails to load and renders as a solid black rectangle on first load — a real defect on the live site. Redesign: a real static action photo that always renders, with the brand's actual differentiators (Idaho-built, employee-owned, custom PVC) stated directly instead of buried below the fold.
Original: real specs and pricing are there, but the "Why AIRE" story (Ferrari PVC, Idaho manufacturing) lives on a separate homepage section, disconnected from the product you're actually looking at. Redesign: the signature product and the brand story sit in the same visual flow, with real specs and price visible without scrolling through unrelated sections.
